It’s hard to describe what the most arresting element of The Apartment by the Line‘s Los Angeles outpost is. Does your attention glaze over at the pristine white bath, prominently illuminated at the corner of the room? Or maybe your focus falls on the sink, an underwhelming term to describe the spacious, marble sprawl home to insouciant trays of jewelry, a placement that just happens to compliment a nearby range of well appointed apothecary. Or perhaps it’s the scent in the air. A note that whispers something soft yet distinctive enough to alerts your senses that you have just stepped into an experience. Much like it’s New York predecessor, The Line Los Angeles is as visual feast, carefully thought out on a micro and macro level. But unlike the high brow shops next door which often feels intimidating to linger into, the staff at The Line are as warm and accommodating as the interior themselves. Whether you’re searching for a specific object or in the mood for an inspirational browse, the best thing about the Apartment is how quickly you familiarize with the objects and  the people behind it.

Welcome to Los Angeles, The Line.

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